Tuesday, June 4, 2013

The Future of Offshoring from the U.S. Consumer Standpoint



            Over the course of the quarter we have seen U.S. companies offshore to other countries, other countries offshore to the U.S., as well as strategies states used to attract foreign investment. Phew, so much information! Now it is time to put everything together in terms of where offshoring is headed for the future. A little clue given earlier was that offshoring is no longer restricted to the U.S. approaching developing nations. Some countries are approaching America because companies are beginning to search beyond just costs (Ellis). While costs are crucial to a business remaining lucrative, there are other very important incentives that will automatically cover the cost portion such as global exposure in order to gain investors.
        Another important future trend I see is the popularity of producing within the United States. In addition to avoiding the negative stigma offshoring carries, producing internally is popularizing. While it is more expensive to produce in America, costs are lowering and a greater number of people are willing to pay more knowing that the good was made in the U.S. Additionally, I notice a growing trend in goods being more wholesome. What I mean is that consumers are looking for humane companies that do not test on animals for example, or choose to find more natural foods whose ingredients are easily recognizable, as well as making sure that goods are benefitting the U.S. people, which generally occurs from buying goods manufactured internally.
        I very well could be wrong about all these predictions, but when I observe people’s daily habits in conjunction with the negativity that offshoring receives, it is plausible.
        Offshoring has also had a delayed effect on consumers as whole, but the trends did not catch on until much later when people were expecting their goods to remain intact or functional.  Quality assurance has for the most part been the first thing to go for the sake of cost. Let me ask you, is it worth purchasing 10 cheap shirts that have all ripped apart or 2 more expensive shirts that have remained in tact for over five years? These are the kinds of questions consumers are asking! Having had numerous complaints, refunds, and poor reviews, companies are looking to bring their brand back home due to insufficient quality An example of such a move is Sleek Audio, a provider of high end headphones. This company worked with China for quite some time for the sake of reducing costs. Unfortunately there were so many quality issues that the CEO and his son had to make numerous trips just to alleviate these problems (Koerner 2011). They ended up spending more while on striving to save money. It completely defeats itself!
        I understand that this is just one example and there are probably more companies offshoring than not, however according to a survey distributed between 2010 and 2011 by MFG.com, 19% of participating businesses disclosed that they moved some or all of their company back home (Koerner 2011).
        Lastly, since China is an offshoring hotspot, we are seeing rising trends in China’s wages gradually. Wages are still drastically cheaper than wages in the states, however the numbers are steadily growing, so the justification of cheaper labor may not hold up in a few years.
        In sum, offshoring has its ups and downs, but at the end of the day, it lies in the hands of the consumers. While businessmen can cut costs and produce cheaper, if they hold up, consumers will keep buying that company’s goods. If quality suffers as a result of offshoring, consumers’ willingness to buy decreases. I cannot fully say one party wins or loses, but what I can assure is that there are some serious changes happening in the living standard of the American people, so keep your eyes out for what happens in regards to offshoring!

Works Cited

No comments:

Post a Comment